Uniforms for Elementary Students
When readers open the brochure,
this is the first text they will see, making this a
good place to briefly but effectively summarize the
products or services that you offer.
Make this text compelling and interesting so that readers
will want to read the rest of the brochure. Be sure
to keep the scope of this introduction narrow enough
so that you can adequately cover the concepts you raise
here in the limited space of the rest of the brochure.
Structuring Your Content
You have a number of alternatives
for organizing the content of your brochure. You might
choose to devote each column to a separate point or
theme, such as quality and value. Remember, these points
should tie in with your introductory text on the first
page of the brochure.
An Alternate Approach
On the other hand, you might want
to organize your information as a continual stream of
information broken up into
Uniforms for Middle School Students
smaller, "easy to chew"
chunks. These smaller chunks can be separated by a descriptive
subheading, like the one that begins this paragraph.
If this is the approach you prefer, you can make use
of linked text boxes, which allow text to flow from
one column to the next.
A text box offers a flexible way of displaying text
and graphics; it's basically a container that you can
resize and reposition. By linking a text box on one
page with a text box on another, your article automatically
flows from one page to another.
can be used to give the reader clear instructions
for the next steps that you hope they will take.
It may be a number you want them to call, a Web
site you want them to visit, or information you
want them to fill out. Whatever the case, this information
should be clear, brief and engaging enough to motivate
the reader to make that small decision to move forward.