The purpose of a newsletter
is to provide specialized information to a targeted
audience. Newsletters can be a great way to market
your product or service, and also create credibility
and build your organization's identity among peers,
members, employees, or vendors.
First, determine the audience of the newsletter.
This could be anyone who might benefit from the
information it contains, for example, employees
or people interested in purchasing a product or
requesting your service.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards
collected at trade shows, or membership lists.
You might consider purchasing a mailing list from
If you explore the Project Gallery, you will find
many publications that match the style of your
Next, establish how much time and money you can
spend on your newsletter. These factors will help
determine how frequently
you publish your newsletter at least quarterly
so that it's considered a consistent source of
information. Your customers or employees will
look forward to its arrival.
Your headline is an important part of the newsletter
and should be considered carefully.
You can also research
articles or find "filler" articles by
accessing the World Wide Web. You can write about
a variety of topics but try to keep your articles
Much of the content you put in your newsletter
can also be used for your Web site. Microsoft
Word offers a simple way to convert your newsletter
to a Web publication. So, when you're finished
writing your newsletter, convert it to a Web site
and post it.
The subject matter that
appears in newsletters
is virtually endless. You can include stories
that focus on current technologies or innovations
in your field.
You may also want to note business or economic
trends, or make predictions for your customers
If the newsletter is distributed internally, you
might comment upon new procedures or improvements
to the business. Sales figures or earnings will
show how your business is growing.
Some newsletters include
a column that is updated every issue, for instance,
an advice column, a book review, a letter from
the president, or an editorial. You can also profile
new employees or top customers or vendors.
Selecting pictures or graphics is an important
part of adding content.