The
60,000 Orphans of War Torn Europe
The purpose of a newsletter
is to provide specialized information to a targeted
audience. Newsletters can be a great way to market
your product or service, and also create credibility
and build your organization's identity among peers,
members, employees, or vendors.
First, determine the audience of the newsletter.
This could be anyone who might benefit from the
information it contains, for example, employees
or people interested in purchasing a product or
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requesting your service.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards
collected at trade shows, or membership lists. You
might consider purchasing a mailing list from a
company.
If you explore the Project Gallery, you will find
many publications that match the style of your newsletter.
Next, establish how much time and money you can
spend on your newsletter. These factors will help
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determine how frequently
you publish your newsletter at least quarterly so
that it's considered a consistent source of information.
Your customers or employees will look forward to
its arrival.
Your headline is an important part of the newsletter
and should be considered carefully.
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Inside
Story Headline
In a few words, it should
accurately represent the contents of the story and
draw readers into the story. Develop the headline
before you write the story. This way, the headline
will help you keep the story focused.
Examples of possible headlines include Product Wins
Industry Award, New Product Can Save You Time, Membership
Drive Exceeds Goals, and New Office Opens Near You.
One benefit of using your newsletter as a promotional
tool is that you |
can reuse content from
other marketing materials, such as press releases,
market studies and reports.
While your main goal of distributing a newsletter
might be to sell your product or service, the key
to a successful newsletter is making it useful to
your readers.
A great way to add useful content to this newsletter
is to develop and write your own articles, or include
a calendar of upcoming events or a special offer
that promotes
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a new product.
You can also research articles or find "filler"
articles by accessing the World Wide Web. You can
write about a variety of topics but try to keep
your articles short. |
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Berlin's Orphans
“To catch the
reader's attention, place an interesting sentence or
quote from the story here.”
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