In a few
words, it should accurately represent the contents
of the story and draw readers into the story.
Develop the headline before you write the story.
This way, the headline will help you keep the
story focused.
Examples of possible headlines include Product
Wins Industry
Award, New Product Can Save You Time, Membership
Drive Exceeds Goals, and New Office Opens Near
You.
One benefit of using your newsletter as a promotional
tool is that you can reuse content from other
marketing materials, such as press
releases,
market studies.
While your main goal of distributing a newsletter
might be to sell your product or service, the
key to a successful newsletter is making it useful
to your readers.
Continued
Story Headline
While your main goal
of distributing a newsletter might be to sell
your product or service, the key to a successful
newsletter is making it useful to your readers.
A great way to add useful
content to your newsletter
is to develop and write your own articles, or
include a calendar of upcoming events or a special
offer that promotes a new product.
You can also research
articles or find "filler"
articles by accessing the World Wide Web. You
can write about a variety of topics but try to
keep your articles short.
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Think about your article
and ask yourself if the picture supports or enhances
the message you're trying to convey. Avoid selecting
images that appear to be out of context.